One week, three months of content

Most brands we meet post every day and still feel invisible. The problem is rarely effort. It is that every post is trying to do a different job.

We start with one question: what should someone feel after three seconds with your brand? Everything else, from the shot list to the caption, answers to that.

Plan the month before it starts

Pick three content pillars, shoot them in batches, and plan the month before it starts. It sounds boring. It is the reason the good feeds look effortless.

If you only change one thing this month, change the first frame of your reels. That is where most people decide to stay or scroll.